Scott Sweeney

I have done a few things in my life

What I Do

My name is Scott Sweeney. I am a Marketing Director with 17 years of digital marketing experience. During this time I have learned that I am at my best when:

Open-minded listening and experienced guidance: I believe that creativity thrives when diverse perspectives are welcomed.

Utilizing data to enhance content: In today’s data-rich environment, businesses often struggle to interpret and apply the wealth of information at their disposal. I leverage these insights to refine and tailor the marketing messages and campaigns.

Staying current with industry developments: The dynamic nature of digital marketing necessitates continuous learning and adaptation. I prioritize staying informed about the latest trends and advancements.

Emphasizing authenticity and connection: Over the years, I’ve found that the key to successful relationships is genuine connection. Acknowledging the complexities and challenges of our busy lives, I strive to foster an environment of openness, humor, and kindness in all my interactions.

What are my credentials?

Results-driven Marketing Manager with extensive experience in integrated B2B marketing, specializing in developing and executing comprehensive marketing strategies to enhance business growth and brand awareness. Expert in leading high-value marketing campaigns across multiple channels, driving market share growth, and utilizing data analytics to refine marketing efforts. Adept at leading cross-functional teams, optimizing marketing budgets, and leveraging cutting-edge AI technologies to enhance campaign effectiveness and ROI. Skilled in conducting competitive analysis and market research to guide strategic marketing initiatives, rebranding efforts, and lead generation. You can find my LinkedIn here and you can find my Credly here.

I am also a member of the American Marketing Association (AMA).

Education:

Marketing Certifications:

Technical Certifications:

Professional Experience:

Director of Marketing, ProviNET Solutions, Tinley Park, IL

Nov 2019 – Apr 2024

  • Defined and executed GTM strategies, aligning marketing initiatives with business objectives, achieving a 15% increase in market share, and supporting a 10% year-over-year revenue growth.
  • Led cross-functional coordination of GTM strategy deliverables, optimizing marketing budget to maximize ROI and boosting campaign effectiveness by 40% through data-driven AI technologies.
  • Collaborated with Product Management, Sales, and Partner Teams, driving the development and roll-out of sales enablement initiatives that increased market credibility and pipeline growth.
  • Conducted competitive analysis and market research, utilizing insights to guide a strategic marketing overhaul and rebranding effort, significantly enhancing lead generation and conversion rates.
  • Managed digital campaigns across multiple platforms, implemented new KPIs and presented at industry events, positioning the company as a thought leader in innovative marketing strategies.
  • Strategically managed digital ad spends, significantly increasing ROI and enhancing targeting precision, which contributed to an increase in campaign ROI and supported sustained revenue growth.
  • Managed and organized the ProviNET booth at all trade shows.
  • Primary content manager responsible for website, print, advertisement, social media, and video content
  • Martech stack included: Mailchimp, Tableau, ConnectWise, Canva, DataGMA, Hubspot, Adobe Creative Suite, Figma, WordPress, Cvent and Lusha.
  • AI stack included: ChatGPT Plus, Claude AI, HeyGen, SEOWriting.ai, and Microsoft CoPilot.

Director of Support Services, ProviNET Solutions, Tinley Park, IL

Apr 2016 – Nov 2019

  • Oversaw both Marketing and Support Services from 2017-2019
  • Directly managed 20+ employees, providing leadership, mentoring, and training.
  • Primary Project Manager for onboarding new clients responsible for onboarding nearly 100 new clients.
  • Directed the transformation of IT support services, implementing innovative solutions that reduced resolution time by 25%.
  • Enhanced team performance through targeted development programs and restructuring, leading to a 24% improvement in customer service ratings.
  • Led the integration of cloud-based customer service platforms that streamlined operations and improved client interaction and satisfaction.
  • Perform weekly QA audits on tickets and provide feedback to Support Service members.

Helpdesk Lead, ProviNET Solutions, Tinley Park, IL

Jan 2014 – Apr 2016

  • Oversaw daily operations of the Helpdesk Team, instituting procedures that reduced downtime and improved problem resolution.
  • Enhanced customer service protocols to ensure compliance with internal and external SLAs, boosting customer satisfaction rates.
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Senior Service Desk Analyst, Abbott Laboratories, North Chicago, IL

May 2007 – Jan 2014

  • Managed critical IT support during major corporate events, ensuring seamless operation and immediate issue resolution.  
  • Provided expert level support for system migrations and upgrades, playing a key role in user training and adaptation.

From 2003-2007, I was an IT consultant, primarily in the service desk space. I worked for companies such as: Chase, Paylocity, Motorola, Cisco, and Kraft. More information on these roles is available on request.